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Customers prefer professional carwashes!
NovoWash
July 09, 2024
Hey NovoWash community!
No better time than now to use NovoWash’s App.
In an increasingly competitive, marketing-driven economy, carwash businesses must avoid being seen as novelties to succeed. As of 2022, there are nearly 60,000 carwash and auto detailing businesses in the U.S., and this number continues to grow. While the COVID-19 pandemic caused a decline in consumer spending and carwash demand in 2020, the industry is expected to see a revenue increase of at least 9.4% as the economy reopens.
The carwash market, valued at $27.8 billion in 2020, is projected to grow at a compound annual growth rate (CAGR) of 3.8% from 2021 to 2028, driven by more vehicle owners, busy schedules, and increased spending power. However, increased competition, rising labor and utility costs, and technological advancements like sensors and driverless cars pose challenges. Carwash owners must adopt profitable operational strategies and select the best equipment to gain a competitive edge.
Professional carwashes are increasingly preferred over home washes. A study by the International Carwash Association (ICA) shows a decline in home carwashes from 52.4% in 1996 to 28.4% in 2014, while professional carwash preference rose from 47.6% to 77% during the same period. The U.S. Census Bureau reports that Americans spend about $5.8 billion annually on carwashes, with millions of vehicles washed daily. Customer satisfaction is crucial for the longevity of a carwash business.
Best Practices for Enhancing Customer Satisfaction:
Offering Value-Added Services: Review and enhance current services to provide more value, such as upholstery and carpet cleaning, higher-end waxes, tire shiners, and undercarriage sprays. This makes the carwash more convenient and profitable.
Using Reliable Equipment: Installing accurate and reliable water-driven pumps (WDPs) maximizes wash quality, reduces chemical usage, and improves dilution accuracy, leading to fewer rewashes and customer complaints.
Utilizing App-Based Services: Offering app-based services provides a contactless experience, with packages offering unlimited washes and additional features. This technology drives repeat business and distinguishes the operation. The Future of Carwash Operations.
As demand for high-quality, easily accessible carwashes grows, nearly 80% of vehicle owners prefer professional carwashes over home washing. Carwash owners can secure customer loyalty by offering better value, taking inventory of services, and considering new innovations to drive repeat business and support the bottom line.