🚀 NovoWash Q3 Kickoff

Everything new in the car wash & detailing industry | NovoWash Updates

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NovoWash
June 22, 2025

New Car Wash Facilities

Tommy’s Car Wash got planning approval in Big Rapids, MI, for a 5,300 sq ft facility expected to open in 2026

Splash Car Wash in Shelton, CT, filed for a significant expansion—including additional vacuum stations and rerouted lanes—to enhance capacity and improve customer experience

The Rise of “Detailing‑as‑a‑Service” (DaaS)

Customers are demanding seamless, recurring auto care

Subscription models in mobile detailing are scaling fast: 34% of North American users opted into monthly or biweekly plans in 2023, with retention rates above 60%

Global on-demand detailing is projected to rise from $3.5 B in 2024 to ~$5 B by 2030 (~11% CAGR)

Market Insights

Demand & Trends

Strong Global Growth Ahead

The global car wash market is expected to grow from $34.5 B in 2025 to $44.5 B by 2032 (≈+3.7% CAGR)

Car Detailing Market Booms

Valued at $1.52 B in 2024, detailing is set to hit $1.68 B in 2025—a 10.3% annual growth—and climb to $2.49 B by 2029

Rise of Digital Booking & Automation

Online booking is expected to grow at ~11% CAGR from 2025–2030 in mobile services

Beyond Personal Vehicles

The global fleet mobile wash market brought in $2.25 B in 2022, with a forecast of $5.25 B by 2030 (+11.4% CAGR)

Time Is The New Luxury

Convenience Over Price

More customers are valuing time saved over money saved. Busy professionals, parents, and fleet operators don’t want to drive to a wash — they want someone to come to them. This is why:

Mobile detailing is outpacing fixed-location growth by ~2.5x in dense urban zones

B2C clients are shifting to on-demand car care, just like they’ve done with food, groceries, and laundry

The Professionalization of the Detailer

Detailers are done being treated like gig workers

Detailers are no longer content with being gig workers chasing job alerts from a random app. The best of them are evolving into independent business owners — building brands, offering premium packages, and cultivating loyal, repeat clients.

Creating recognizable brands

consistent service, logos, and digital presence

Charging premium rates

advanced offerings like ceramic coatings, ozone treatments, and paint correction

 

Developing loyal client bases

focusing on customer retention, not just volume

The Problem: Great Detailers, Outdated Tools

There are a lot of talented car detailers out there doing incredible work — but most are still running their business the hard way.

Here’s what many are missing:

❌ No system to track customers or service history

❌ No auto-reminders or scheduling tools

❌ No quick way to send quotes, take payments, or message clients

❌ No marketing tools to help turn one-time jobs into loyal customers

Even the best pros are stuck juggling texts, spreadsheets, and late payments — making it tough to grow.

How NovoWash Helps

We’re not just here to send detailers leads. We’re here to help them build real businesses.

NovoWash gives pros everything they need in one place:

✅ Easy booking + instant payments

✅ Automatic reminders, reviews, and follow-ups

✅ Customer profiles with service notes + history

✅ Simple tools to get more repeat business

✅ Verified profiles with ratings and photos

✅ Built-in support marketing to get repeat business more often